Case Study: RNS Motors | WhatsApp for Car Dealerships

Pricing
Features
Industries
Affiliate/Partner
Resources

Automotive

Turn inquiries into
sales easily with
WhatsApp!

Send quick reminders for upcoming insurance renewals.

Make test drive bookings easy with simple buttons.

About Company

RNS Motors

RNS Motors, based in Bangalore, is a trusted Maruti Suzuki dealership with over 25 years of experience and 20+ showrooms across Karnataka. Known for reliable sales and service, RNS Motors consistently sets industry benchmarks.

25+

Years of
Experience

20+

Stores
across Karnataka

India

rnsmotors.com

Automotive

The

Challenge

Operating in a competitive market, RNS Motors faced challenges in effectively
leveraging modern communication platforms. Specifically:

Customer Engagement

Traditional methods were not enough to engage
tech-savvy customers.

Lead Conversion

The dealership struggled to convert online
inquiries into showroom visits.

Service Updates

Inefficient communication about service reminders
and updates led to missed opportunities.

The

Solution

To address these challenges, RNS Motors adopted the WhatsApp Business API to enhance their customer communication strategy

Lead Generation

Broadcast messages highlighting new car launches, offers, and promotions to prospective buyers.

Use of WhatsApp widget on the website for instant customer inquiries and lead capture.

Nudging Leads Towards Purchase

Multiple reminders for test drive appointments and offer deadlines.

Personalized drip campaigns via WhatsApp nudge leads towards consideration.

Service Reminders

Reminders for scheduled maintenance and servicing appointments.

Notifications for follow-ups after servicing to ensure customer satisfaction.

Insurance Reminders

Alerts for insurance renewal deadlines with payment links.

Assistance in selecting insurance add-ons or upgrades.

Customer Retention & Engagement

Regular updates on offers, loyalty programs, and promotions.

Feedback collection post-purchase or service to improve customer experience.

The

Outcome

Automated messages post-service made it easier for customers to share ratings
and feedback, improving service quality insights.

35%

Increase in Test Drive
Bookings

WhatsApp reminders and timely follow-ups encouraged more customers to book and complete test drives.

Improvement in Service Appointment
Scheduling

WhatsApp reminders and timely follow-ups encouraged more customers to book and complete test drives.

50%

Increase in Customer
Retention

Personalized offers, loyalty rewards and re-engagement campaigns ensured stronger customer loyalty and repeat business.

Testimonial

Thanks to Emovur's WhatsApp initiatives, RNS Motors experienced a 30-40% increase in response rates across all their communication efforts. It's refreshing to see how accessible and helpful the Emovur team is, making the entire process smooth and hassle-free.

Anmol Shetty

CEO - RNS Motors