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Grow your scooter sales by 20% with easy WhatsApp!
Send easy service reminders and get 35% more responses!
Get 30% more feedback with a simple one-click process!
About Company
Shruti Ather
Shruti Ather, an authorized Ather Energy dealer, offers advanced electric scooters like the Ather 450X and 450S. Committed to sustainable mobility, they focus on seamless sales, service, and customer engagement.
25+
Years of
Experience
20+
Stores
across India
India
shrutiather.com
Automotive
The
Challenge
Shruti Ather faced challenges in effectively using modern communication platforms in a competitive market:
Lead Conversion
Converting online inquiries and interest into test rides and confirmed sales proved to be a significant hurdle
Service Communication
Ineffective communication about service schedules, battery updates, and maintenance reminders led to missed opportunities to strengthen customer relationships
Customer Engagement
Engaging eco-conscious and tech-savvy customers required more innovative and personalized communication strategies.
The
Solution
Shruti Ather leverages the WhatsApp Business API across critical touchpoints in its customer journey—from lead generation to post-service engagement. The implementation has streamlined and automated multiple processes, such as:
Lead Generation
Use Click To WhatsApp Ads button to send Marketing messages and generate leads.
Send broadcast messages about new electric scooter models, offers, and promotions to potential customers.
Nudging Leads Towards Purchase
Send multiple reminders for test ride appointments and offer deadlines.
Provide personalized assistance through WhatsApp to help customers choose the right scooter and explore financing options
Service Reminders
Automatically remind customers about upcoming maintenance and service appointments.
Send follow-up notifications after servicing to ensure customers are satisfied with the service.
Insurance Reminders
Send alerts about upcoming insurance renewal dates, along with payment links.
Offer assistance in selecting insurance add-ons or upgrades.
Customer Retention & Engagement
Keep customers updated on exclusive offers, loyalty programs, and accessory promotions.
Collect feedback after purchases or services to improve their experience.
The
Outcome
The implementation of automated WhatsApp reminders and lead nurturing significantly boosted test ride bookings and customer service engagement.
The implementation of automated WhatsApp reminders and lead nurturing significantly boosted test ride bookings and customer service engagement.
40%
Increase in Test
Ride Bookings
More customers booked test rides thanks to easy and timely WhatsApp reminders.
2x
Improvement in Service
Appointment Scheduling
The automated reminders and updates made it much easier for customers to schedule their service appointments.
60%
Boost in Customer
Retention
Regular engagement and personalized communication helped strengthen customer loyalty and keep them coming back.
Testimonial
Emovur's WhatsApp initiatives helped Shruti Ather achieve a 30-40% rise in customer response rates. The Emovur team's accessibility and assistance made the entire experience seamless and easy
Mohan
Managing Director
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Customer interaction,
on the go
Emovur chat for mobile enables you to browse conversations, reply to messages and collaborate with your team. Now available on Android and iOS.
Customer interaction,
on the go
Emovur chat for mobile enables you to browse conversations, reply to messages and collaborate with your team. Now available on Android and iOS.